People often look to Kirby's comics of the 1970s and wonder at their psychedelic weirdness. He pioneered the use of cutup and collage in mainstream comics, and he also took the helm of DC's adaptation of Kubrick's 2001: A Space Odyssey. Yes, Kirby met Frank Zappa around that time, and probably got well acclimated into the remnants of sixties counterculture...
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From start to finish, however, Kirby's tales were always grounded in the fundamental conflict of good versus evil. In The New Gods, this was phrased as "Life versus Anti-Life," with the latter meaning slavery, coercion, and conformity. Kirby was all about the blossoming of Life, and I'd like to quote David Brothers, who wrote an awesome essay on that topic, on what would have been the King's 95th birthday:
"Kirby redefined good not as a moral issue, but one of freedom. The freedom to love, laugh, share, create, and more. There's the potential for harm, and many of the New Gods struggle with that potential, but just having that potential is vital. It needs to be there. Being able to choose to do wrong is greater than being forced to do good. Free will is everything. The Life Equation is everything beautiful, warts and all."